Your Data. Your Rules. Period.

1. Overview

Market IQ Consulting ("Market IQ", "we", "our", "us") respects your privacy and is committed to protecting it. This Privacy Policy explains how we collect, use, store, and disclose personal information when you visit marketiqconsulting.com, contact us, or engage our services.

By using our website or services, you agree to the practices described here. If you do not agree, please do not use our site.

2. What we collect

Information you provide

• Contact details — name, email, phone number, company name, job title when you fill a form, book a call, or email us.
• Project details — information about your business, goals, current marketing setup, and budget when you request a proposal.
• Newsletter sign-ups — your email address when you subscribe to The IQ Brief or download a lead magnet.
• Payment data — when applicable, billing details processed by our PCI-compliant payment partners. We never store card numbers ourselves.

Information collected automatically

• Usage data — pages visited, time on page, click paths, referral source, device type, browser, and approximate location (city level).
• Cookies and similar tech — see our Cookie Policy for the full list.
• Pixels & tags — Google Analytics 4, Google Tag Manager, Meta Pixel, and LinkedIn Insight Tag may fire on our site to help us measure conversion-rate performance.

3. How we use your information

We use personal data only for purposes a reasonable person would expect:

• Respond to your enquiry, deliver the proposal you requested, or run the engagement you signed up for.
• Send service updates, invoices, contracts, and reports.
• Send marketing emails (only if you opted in) and let you unsubscribe in one click.
• Measure how visitors use the site so we can improve conversion rate, content quality, and load speed.
• Detect, prevent, and respond to fraud, security incidents, and policy violations.
• Comply with applicable laws and respond to lawful requests from regulators.

4. Who we share your information with

We do not sell your personal data. We share limited data with vetted third parties only to operate our business:

• Cloud hosting and storage — secure cloud providers that host our website and CRM.
• Email service providers — to deliver newsletters and transactional email.
• Analytics platforms — Google Analytics, Meta, LinkedIn (aggregated, IP-truncated where supported).
• Payment processors — when you pay an invoice.
• Professional advisors — accountants, auditors, lawyers under confidentiality.
• Authorities — when legally required by valid court order or regulatory request.

5. Cookies & tracking

We use cookies to keep the site working, remember preferences, and measure performance. You can manage cookie preferences at any time. Read the full breakdown in our Cookie Policy.

6. Data retention

We keep personal data only as long as necessary for the purpose collected:

• Active client data — for the duration of the engagement plus 7 years for tax and audit reasons.
• Newsletter subscribers — until you unsubscribe, then 30 days for compliance logging.
• Form submissions that don't convert — 24 months, then automatically deleted.
• Anonymous analytics — up to 26 months, per Google Analytics defaults.

7. Your rights

Depending on your location (GDPR, UK GDPR, CCPA, India DPDP Act), you have the right to:

• Access — get a copy of the personal data we hold on you.
• Correct — fix inaccurate or incomplete data.
• Delete — ask us to erase your personal data (subject to legal exceptions).
• Restrict — limit how we process your data.
• Object — opt out of marketing or certain processing activities.
• Portability — receive your data in a machine-readable format.
• Withdraw consent — at any time, with no penalty.

To exercise any of these rights, email privacy@marketiqconsulting.com. We respond within 30 days.

8. How we protect your data

• HTTPS / TLS 1.3 encryption across the site and all forms.
• Encryption at rest for stored databases.
• Role-based access — only the team members who need data can see it.
• Two-factor authentication on all internal admin accounts.
• Quarterly security reviews and access audits.

9. International data transfers

We operate globally and may transfer data across borders (US, EU, UK, India). When we do, we rely on standard contractual clauses, adequacy decisions, or your explicit consent — whichever applies in your jurisdiction.

10. Children's data

Our services are aimed at businesses, not individuals under 16. We do not knowingly collect personal information from children. If you believe a child has submitted data, contact us and we will delete it.

11. Changes to this policy

We may update this policy from time to time. The "Last updated" date at the top reflects the latest version. Material changes will be notified via email (if you're subscribed) or a banner on the site for at least 30 days.

12. Contact us

Questions about this Privacy Policy or our data practices?

• Email: privacy@marketiqconsulting.com
• General: hello@marketiqconsulting.com
• Postal: Market IQ Consulting, Data Protection Office (address available on request)